SOCIAL CONTENT CREATION
VIDEOS & REELS
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VIDEOS & REELS //
Grand Prix promotional video reel for the 2023 Devon Horse Show and Country Fair on behalf of Phelps Media Group. The goal was to create an enticing and invigorating post with movement to garner excitement for the night’s events; this post received the most audience engagement over the 12-day period!
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A video reel created for Der Dau on behalf of Phelps Media Group that expanded upon the initial rider interview project. With McLain Ward being a household name in the industry, we capitalized on the notion of Der Dau boots being a part of a significant victory in the sport’s history and instituted ethos in order to establish trust with their audience.
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In an effort to centralize more buzz around the Phelps Media Group Instagram account, I leaned on the algorithmic factor of reels to expose our work to users that don’t already follow the account. Combining sentiment in the caption with a trending audio and video format, I was able to reach a ‘like’ amount satisfactory to the goal.
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Evergreen-style reel for hand-made boot company Der Dau on behalf of Phelps Media Group. This post was created out of an amalgamation of two projects during the 2023 Winter Equestrian Festival in Florida: capture rider testimony to promote their products, as well as gather video and imagery to be used throughout the year on Der Dau’s social media accounts.
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“A great American tradition celebrating their 90th anniversary…” was nothing short of special for the 2023 Devon Horse Show, so my partner and I were entrusted in capturing exclusive footage of the Budweiser Clydesdales’ arrival. Putting to use photography and videography, we were able to create a post that generated enthusiasm, resulting in various likes and comments.
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Wanting to maintain relevance in their audience’s news feed, I created a video reel for Der Dau on behalf of Phelps Media Group that leaned on comedy off-the-bat, a recognizable figure in the industry, and social media jargon. These attributes came together to create a piece that was well received and combined trends with professional advertisement.
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STORY DESIGN
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STORY DESIGN //
