SCOPE OF WORK

NOËLLE FLOYD (NF) is a female-led equestrian entertainment and education platform, and working with them allowed me the opportunity to challenge myself creatively and strategically. As Lead Content Creator, I wore a lot of hats, but my focus and intent remained on creating digital media that tells meaningful stories and celebrates real equestrian voices.

At the heart of my role was a focus on visual storytelling with purpose, blending design, photography, and digital strategy to engage and inspire a passionate, global audience. My work spanned across brand and content development for NF’s online streaming platform, NF+, where I helped define the brand identity and creative voice for its masterclass production endeavors, as well as their newest editorial project, the Dear Horse World podcast. I also played a key role in shaping the creative direction for their main website, logo graphic animation, and podcast website, ensuring each aligned with the brand’s values of relatability, education, and empowerment, while also emphasizing accessibility and ease of navigation.

Whether I was behind the camera or fiddling with Adobe Illustrator, I was able to contribute to meaningful brand wins:

• Created relatable and on-trend social content that reached up to 216,000 viewers per post on a single platform

• Grew the brands social impressions to over 1.25 million per month

• Tailored a unique brand image for Dear Horse World that anchored its presence in the podcast space when reaching #1 Horse Podcast
  in its first 8 months of production

• Membership subscriptions increased over 25% in less than a year following the NF+ relaunch