At Phelps Media Group, a premier equestrian PR and marketing agency, I developed digital content and strategies for a diverse client roster, helping equestrian brands expand their digital presence, increase engagement, and connect meaningfully with their audiences.

This position threw me in to the fast-paced, non-stop world of equestrian sport, managing social media accounts across platforms and creating content that consistently boosted impressions and community interaction. By combining real-time event coverage with strategic graphic design, I elevated our clients’ visibility at high-profile competitions, often serving as both photographer and on-site reporter. My press releases, email campaigns, and media outreach directly contributed to expanded press coverage and strengthened both B2B and B2C relationships.

Internally, I helped streamline project communication, bridged cross-departmental requests, and produced performance reports with insights that informed strategy and decision-making. Whether pitching editorial placements or reinforcing a brand’s online voice, I was consistently locked in on strengthening ties between the individuals that make the sport so successful while driving measurable growth.

Despite the growing competition in the equine digital marketing space, my time at PMG was earmarked by client successes:

• Utilized effective e-newsletter subject lines, design, and CTAs to grow an equine and canine supplement company’s average email open rates from 7%-11% to 30%-34%

• Captured event and brand photography during Wellington International’s 2023 Winter Equestrian Festival — delivering over 800 fully edited photos over the course of 13 weeks, writing real time competition press releases, and cementing our clients’ brand identities within the prestigious community

• Operated the social media coverage and content creation (photo, video, and editing) for one of the most prestigious and historical horse shows in the country, the Devon Horse Show and Country Fair, providing live competition results and updates (static and stories) to a watchful audience of over 70k followers across platforms