TerraNova is a newly established event venue in Florida making its mark alongside established giants like the World Equestrian Center and Wellington International. With high stakes looming in these critical early years, the pressure was on to help the brand stand out. With its unique focus on lifestyle amenities and equine luxury, TerraNova offered a rich story to tell; my job was to capture it all in real time. From showcasing top sport to highlighting behind-the-scenes moments, I produced content that both informed and inspired, keeping followers up to date while also building on a brand rooted in quality experiences.

Working in tandem with EQ Media, marketing directors, journalists, and top-tier videographers, I hit the ground running each time I stepped on property. Between capturing featured competitions, I prioritized collecting an abundance of visual assets to ensure the TerraNova team had a robust bank of content to pull from in the future. In this content “producer” role, I collaborated closely with videographers to instill movement and depth into every piece of marketing. The result? Sold-out entry lists, buzz across the industry, and a content library that continues to deliver value.